The "Fire Up Your B2B Revenue Generation Engine" report by the CMO Council outlines the challenges and opportunities in B2B marketing, emphasizing the need for a more intelligent and strategic approach to customer targeting, outreach, and conversion. The report highlights the shortcomings in current practices, such as inefficient lead generation and ineffective account-based marketing (ABM), and advocates for the adoption of more sophisticated, data-driven methods. The three-tiered LEAP model proposed in the report focuses on improving segmentation, integrating demand generation with sales, and leveraging buyer intent data to enhance lead scoring and accelerate the sales pipeline.

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