Case Study

Google Shopping: proprietary hack for 160% impressions growth and reduced CPA

Google Shopping: proprietary hack for 160% impressions growth and reduced CPA

Pages 5 Pages

Google Shopping: proprietary hack for 160% impressions growth and reduced CPA2 Google Shopping: proprietary hack for 160% impressions growth and reduced CPA An ecommerce company in the art vertical. In Google Shopping, there are two main ways to drive up impressions: increase bids or improve the product feed. Our challenge was increasing impressions in the Art category, which is a highly competitive auction and diverse product list. Strict R

Join for free to read