Predicting and Allocating Holiday Budget by Leveraging Past Data
Predicting and Allocating Holiday Budget by Leveraging Past Data
6 PagesBy David Rodnitzky, CEO Predicting and Allocating Holiday Budget by Leveraging Past Data2 Case Study: Holiday Predictions Client An online marketplace of independent artists and designers. Challenge Use past seasonal data of competitors’ positioning and higher CPCs to predict and allocate high-ROI holiday budget for paid search campaigns.3 Case Study: Holiday Predictioins Solutions Plan for Auction Positioning and Allocation We chart
