This guide details how Customer Data Platforms (CDP) drive efficiency, profitability, and growth by integrating customer insights across marketing, sales, service, and operations. Emphasizing the importance of embracing CDP use cases, it explores elevating customer journeys, empowering departments with customer data, and adhering to data privacy and governance. Highlighting the necessity for cross-organizational leadership alignment, it showcases various CDP applications, from marketing efficiency and operational enhancements to connected customer experiences and loyalty optimization. Success stories from companies like AB InBev and Subaru illustrate the tangible benefits of leveraging customer data to foster more personalized, efficient, and compliant customer interactions.

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