Company Overview Three is a British telecommunications and internet service provider company. Telecom EMEA 2021 Three Mobile adds audience insights to multi-channel media planning to gain resultsThree wanted to increase sales of handsets and SIMs to their desired audience, which is skewed towards a younger demographic and early adopters of technology. They set an ambitious goal of £38 CPA. CHALLENGE Three only spent 72 minutes on the Quantcast Platform during Q4M: 20% of that time was spent getting it set up and checking daily performance; 80% of the time was focused on a weekly audience deep dive. This ease of use allowed Three to spend the maximum time looking at audience insights that informed their overall future media strategy. SOLUTION -71% lower CPA than the performan

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