Company Overview Papa John’s is an American pizza delivery restaurant franchise that prides itself on quality ingredients. Quick Serve Restaurant AMER 2020 Quantcast delivers more online pizza orders with unique audience insightsPapa John’s wanted to increase orders by promoting their movie partnership with ‘Birds of Prey.’ They hoped to reach a specific audience interested in superhero movies and pizza. CHALLENGE Quantcast’s first-party data offered unique insights into the behaviors of the superhero fanbase who were relevant for this campaign. A custom audience model was built, using Quantcast’s proprietary ‘search powered audience’ strategy to reach pizza lovers and superhero movie fans with video ads. SOLUTION +77% video viewability rate 14% better viewability than goal H

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