Leading enterprises strive to achieve greater levels of customer engagement through online channels, and this means they must easily, quickly, and costn effectively provide fresh, personal, relevant content anytime, anywhere, on any device, all through a consistent and dynamic end-user experience. Traditional Web CMS solutions are no longer sufficient, and a richer and broader range of capabilities that enable Digital Experience Management (DXM) – managing and optimizing the site visitor experience across all channels including the Web, mobile, social networks, and more – must now be considered in this new era of engagement.

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