Company Overview Dentsu is the largest agency brand and fifth largest agency network in the world. Agency APAC 2019 Dentsu diversifies ad spend to increase audience reachDentsu knows that an ad campaign’s success depends on identifying relevant and responsive audiences. Recognizing the importance of diversifying dentsu’s ad spend across more channels so they would not be limited to a certain set of data, the agency wanted to go beyond the walled gardens. Dentsu’s goal was to expand their audience reach and gain audience insights. CHALLENGE Dentsu focused on establishing a first-party data strategy, drawing on both online and offline data for analysis and actionable insights. Leveraging Quantcast’s data and the platform’s advanced AI technology, the agency was able to effective

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