getmintent.com The Challenge The challenge presented in running any multi-channel campaign is having to gather, analyze, gain insights, take action and then report on performance based on data obtained from multiple sources, each of which may measure engagement dierently. In many oine channels, there is little or no way to obtain engagement data at all. Further, it becomes even more dicult to attribute not only engagement but conversion, to any specific channels. Mintent Content Performance Analytics Powers Chapmans 45th Anniversary Multi-Channel Coupon Campaign CASE STUDY Chapman’s Ice Cream is Canada’s largest independent ice cream manufacturer and an iconic Canadian family-based brand focused on delivering high quality, aordable products. To celebrate their 45th Anniversary,

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