Secret Cinema reveals the right audience for immersive experiences to drive ticket sales
Secret Cinema reveals the right audience for immersive experiences to drive ticket sales
2 PagesCompany Overview Secret Cinema specializes in immersive cinema experiences. Entertainment EMEA 2020 Secret Cinema reveals the right audience for immersive experiences to drive ticket salesSecret Cinema sells tickets for interactive experiences at a secret venue. They wanted to drive ticket sales for a Stranger Things event. To drive marketing innovation, their agency MFUSE wanted Quantcast to help them gain audience insights. CHALLENGE Through Quantcast’s demographic insights, MFUSE determined that the £70k HHI audience was the best performing one. They activated an ad set to reach that segment. SOLUTION 46% better than performance goal HIGHLIGHTS “The time required to set up a campaign and optimize is very minimal. We are able to focus more on providing insights for our client
