Case Study OPTIMIZING A MULTI-CHANNEL CAMPAIGN WITH A CROSS-CHANNEL KPI Webrepublic is managing an incentive campaign for TWINT on multiple digital channels, with the goal of raising brand awareness for the company’s P2P payment solution and increasing app use at the same time. The calculated cost per completed video view is the basis for the ongoing optimization of the campaign budgets. Compared with the previous period of time, there has been a sharp increase in brand impressions – a good indicator that the campaign is having a huge impact on search volume. Both app usage and the number of transactions

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