The Economist: 4X Growth in Subscription Revenue It’s no secret—it’s hardly even news—that news media are undergoing a massive digital disruption. The Economist, whose first issue date was in 1843, has some experience in weathering change. A global media company and news website, the publication offers authoritative insight and opinion on international news, politics, business, finance, science, and technology. In an age when readers have unlimited choice in where they get their news, The Economist knew it needed to stay relevant to current subscribers and continue to attract new subscribers. CASE STUDY The Economist37% 35% The campaign delivered a improvement on return on ad spend compared to previous campaigns, and of ad-driven subscriptions were millenni

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