Comparis, a Swiss online comparison tool, partnered with Lytics to improve customer insights and personalization. Using Lytics' Customer Data Platform, Comparis was able to segment customers and deliver personalized email campaigns, doubling their open rates to 49.7%. They also personalized their website, leading to a 3.5x increase in newsletter subscriptions and a 10% increase in revenue per visitor. By unifying their data and continuously optimizing campaigns, Comparis enhanced their marketing efforts and created closer customer relationships, positioning themselves for future growth.

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