1:1 Marketing to the Millions Personalization at Scale WHITE PAPER3 The Opportunity for 1:1 Personalization at Scale 5 The Marketer’s Challenge with Personalization 7 The Role of Data and the Customer Data Platform 11 The Role of Your Teams in Personalization 14 Evaluating CDPs for Personalization Capabilities 16 Implementing Personalization With Your CDP 19 Ready to Personalize? Let’s Talk Table of contents Check out our other industry guides, white papers, webinars and more at lytics.com/resourcesThe Opportunity for 1:1 Personalization at Scale In 2018, customer demand for personalization reached an all-time high. Companies using personalization techniques saw big benefits in both revenue and customer loyalty. And with technology like Customer Data Platforms with machine learning,

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