Is There a Hematologist in the House? How insights into doctors’ online visits led Haymarket Media to prescribe better content for its readers Haymarket Media Group is one of the world’s most successful media companies, with branded content that covers everything from automotive trends to medical advancements. The company is especially vital to the healthcare sector, where its digital properties such as neurologyadvisor.com and clinicaladvisor.com provide essential news and training to millions of physicians, nurses, and other medical professionals. Like many digital media companies, Haymarket’s high-quality content is funded primarily through advertising revenue. Its advertising partners include a wide range of pharmaceutical and medical equipment manufacturers, part

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