The Economist + Turtl 50% uplift in reach, 30% in subscriptions Click here or press enter for the accessibility optimised versionThe challenge Engaging a younger generation of readers Click here or press enter for the accessibility optimised versionTo drive up subscription rates with this increasingly vital demographic, The Economist wanted to create highly targeted campaigns on the most popular social channels. To stand out from the noise and successfully connect with this audience, the team needed to create digitally sophisticated and visually rich content. The marketing team wanted complete control over the publishing of this content so they could learn from its performance, tweak the content accordingly and iterate their strategy. Cue Turtl. Getting through to Millennials By 2025, Mill

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