Industry Dive partnered with Lytics to enhance customer insights and personalize content for their readers. By using Lytics' Customer Data Platform (CDP), Industry Dive was able to better understand reader behaviors and preferences, leading to more targeted content and advertisements. This resulted in a 40% increase in click-through rates and a significant boost in subscriptions. Lytics' insights allowed Industry Dive to create personalized recommendations and improve engagement across their digital properties. This partnership has helped Industry Dive deliver relevant content and achieve better results for their advertisers and readers.

Join for free to read