How Matterkind Helped The Economist Decrease Subscription CPA by 55% With the Taboola Programmatic DSP
How Matterkind Helped The Economist Decrease Subscription CPA by 55% With the Taboola Programmatic DSP
4 PagesMatterkind helped The Economist decrease subscription CPA by 55% and increase vCTR by 28% using Taboola's programmatic DSP. By transitioning from direct to programmatic buying, they launched targeted ads across premium publisher sites, expanding their reach. With Taboola's DSP and Pixel, they monitored on-site engagement and optimized campaigns in real-time.
