A privately owned media company aimed to boost digital subscriptions by shifting from a basic paywall to a data-driven metering model. By using BlueConic to unify first-party data, they created personalized content metering that tailored subscription offers based on individual reader behaviors and interests. This personalized approach, which also included using BlueConic to pass data to their email service provider for targeted subscription offers, resulted in a 100% increase in digital subscriptions. The company's Digital Audience & Technology Director praised BlueConic as a transformative tool for their strategy.

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