Intelligent Operating Model Helps Streamline Premium Content & Enhance Customer Experience This is our story of co-creating an agile solution with a leading e-retailer Content is the lifeline of e-commerce business. It is imperative for retailers to focus on providing a positive and personalized experience to shoppers through streamlined, interactive and engaging content. But delivering high-quality and consistent content (aligned with brand value) is challenging, especially as companies expand their online footprint with larger assortments, new product lines and entry into new markets. The failure to deliver a superlative customer experience can not only impact sales, but result in gradual brand erosion. As we know... 01 The challenge for an e-retailer was... Its conte

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