The hi-tech industry faces evolving customer expectations, innovation demands, and competition, making CX optimization a key digital transformation goal. A digital-native company struggled with manually prioritizing online advertising leads, leading to missed client engagement opportunities, high turnaround times, and reduced productivity. WNS leveraged its EXPIRIUS ElevateEX platform to develop a predictive analytics and ML-driven model categorizing leads into 'hot,' 'warm,' and 'cold,' enabling sales teams to focus on high-quality leads. With real-time dashboards, pilot testing, and a Sales CoE framework, the solution achieved a 38% improvement in lead conversion, 30% faster revenue realization, and increased advertiser spending.

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