Storage Battery Systems - Rethinking Go-to-Market Basics Positions PE Owned Firm for Growth Established in 1915, Storage Battery Systems LLC (SBS) provides power solutions for stationary and motive power applications. Acquired by a PE firm, the company engaged Chief Outsiders fractional CMO, Dawn Werry to accelerate growth. Applying relevant industry and PE experience, Werry worked closely with SBS leadership to rethink and refine their go-to-market strategy basics to better deliver on their value proposition. Recommendations to reorganize sales, drive bid conversions, and better align market outreach with their unique value resulted in immediate revenue opportunities. Background PE Firm Raises Growth Expectations Storage Battery Systems (SBS) specializes in backup and reserve power for u

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