Case Study
Rectangle Health - New Brand Identity Positions Rectangle Health for Growth
Rectangle Health - New Brand Identity Positions Rectangle Health for Growth “We hired a professional organization that always delivered on time what we asked of them. And, that’s exactly what I need as a CEO, so I can focus on growing the organization.” Dominick Colabella, CEO, Rectangle Health Rectangle Health (formerly Retriever Medical & Dental), a healthcare payments technology company, successfully developed its products and customer base for 25 years. After taking on a private equity investment, the company sought to accelerate the growth of its Enterprise Division. Drawing on the healthcare marketing experience of Chief Outsiders CMO, Andrea Overman, leadership developed a comprehensive strategy and roadmap, a compelling brand identity, Rectangle Health, and a detailed marketi