Retention Marketing: How to Retain Customers as Part of Your Growth Strategy
Retention Marketing: How to Retain Customers as Part of Your Growth Strategy
15 PagesRetention marketing costs less than traditional marketing efforts and delivers a higher return on investment. Why? Because it’s easier to contact and persuade existing customers to stay or re-purchase than to find new ones. A 30% annual growth in new customers sounds terrific but fails to drive impressive bottom-line performance if 25% or more of existing customers do not re-subscribe or spend more. Now, if 95% of existing customers re-up, that 30% customer growth would translate to real bottom-line growth. So, what is retention marketing and how do you go about creating an effective retention marketing program? Fortunately, this short but powerful eBook is packed with answers gained from hands-on experience in the trenches with companies just like yours.
