Business Background Business Background Every year, billions of marketing dollars are spent by consumer packaged goods (CPG) companies to promote their brands across various channels and acquire new consumers. The questions that CPG marketers have been asking and answering for years have continued to evolve: How well does advertising work? Where and how should I spend my marketing dollars? How do I better understand the needs of my consumers? The digital shifts from traditional broadcast, print, and coupons to an omni-channel environment with consumer-driven broadcast (via Netix, Apple TV etc.), social media, and ecommerce (e.g. amazon) have introduced even more challenges for today’s marketer looking to break through the noise. Today’s consumer audiences are fragmented and marketers are

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