Specsavers view personalization as pivotal customer experience strategy Global retail chain curate experiences online to drive loyalty and lifetime valueCreating relevant and segmented experiences is imperative for Specsavers online. Generic experiences are no longer resonating, and our visitors expect personalization no matter what stage of the customer journey they are in. We ensure consistent engagement by using Qubit. Darin Butler Head of Digital Customer EngagementThe low down 2000+ stores 32,500 employees 36 million customers Introduction Founded in 1984, Specsavers is a company synonymous with unrivalled customer experiences. With 2,000+ physical stores across the globe, the company has grown because of a focus on understanding the customer and delivering products,

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