River Island transforms the customer experience with personalization Retailer collaborating across multiple teams to deliver the most relevant journeys for their omnichannel visitorsPersonalization is about curating experiences around the individual. As a retailer, it’s not just about shipping products, it’s about building relevant relationships with each person no matter the channel. Qubit is a key technology for us to understand, segment and personalize the visitor journey to millions of customers. Tim MacIvor Head of Customer Experience The low down Introduction River Island is one of the most well-known and loved brands on the UK high street. The company has been transforming the customer experience with a laser-focus on personalization. Key to the acceleration of

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