Accelerating the 360° Customer View: Data-Driven Approach to Hyper-Personalization

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The article delves into hyper-personalization's role in the digital era, citing data-driven customer experiences' transformative potential. Real-world examples illustrate its impact, highlighting challenges in achieving a comprehensive customer view. Leveraging AI and data analytics, hyper-personalization enhances sales, brand affinity, and retention. Customer Data Platforms unify data, enabling tailored strategies. Case studies, like HGS Digital's work with a specialty retailer, demonstrate how data-driven approaches drive growth and customer satisfaction.

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Accelerating the 360° Customer View: Data-Driven Approach to Hyper-Personalization

Accelerating the 360° Customer View: Data-Driven Approach to Hyper-Personalization

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