Specsavers focus on digital commerce to deliver against strategic goals. Optical retail brand use personalization and data to impact bottom line and customer loyalty.T oday’s consumer expects relevancy as soon as they land on site and with a plethora of different products and services on offer we require technology to guarantee the best experience. Qubit enables us to do that to our millions of monthly online customers. Luke Norman Head of eCommerce & Digital Performance The low down. Introduction. Specsavers is a multinational optical retail company with millions of visitors each year. Increasingly, customers have been going online to browse the product range and understand more about the services provided. This has meant a focused approach to the user journey and exp

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