Halfords accelerates customer centricity with powerful personalization. Leading UK retailer takes customer-centric approach to digital commerce strategy.With Qubit, we’ve been able to combine vast datasets with proven revenue- driving personalization strategies to constantly be delivering for our discerning customers. Hannah Beasant Digital Optimisation Manager The low down. Introduction. Halfords is the UK’s leading retailer of motoring, cycling and leisure products and services and helps millions of customers each year, both online and offline, to find the products they love. The ecommerce team has been using Qubit since 2014 to power the customer experience so that at any digital touchpoint the user journey is seamless, intuitive and, perhaps more importantly, relevant

Join for free to read