Social Commerce Redefined: How ba&sh Drove Instagram Growth by Leaning into Its Community + Case Study1/3 ba&sh established itself as an essential premium brand in record time. Barbara Boccara and Sharon Krief, two ambitious female entrepreneurs and friends, created ba&sh in 2003 together as a way of bringing their dream wardrobe to life with an optimistic femininity. With its singular and joyful vision of the unique French character, ba&sh has made its signature style available to over 292 retail outlets in more than 15 countries. With its rapid growth and a total multichannel approach, ba&sh is always at the forefront both in its designs and its responsible innovations. Historically, the fashion and luxury industries have maintained an aspirational vantage point from consumers

Join for free to read