Social commerce, where consumers buy directly from social media platforms like Facebook and Instagram, is expected to grow to $604.5 billion by 2027. The COVID-19 pandemic accelerated the shift to online shopping, and brands are now leveraging social platforms to meet consumers where they spend time. Social commerce offers convenience, leading to higher traffic, improved conversions, and personalized experiences. However, challenges remain, such as integrating platforms for a seamless shopping experience. Success lies in simplifying the checkout process and gathering first-party data.

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