1/2 Simply put, Balmain’s social media strategy is entertainment. The revolutionary Parisian brand ushered in a new era of fashion since the mid-century, and it continues to raise the bar for luxury brands as a creative pioneer. Balmain captivates audiences with a strategy built for the era of social entertainment, understanding what it takes to drive engagement in the next generation of social media, where targeted advertising is on the decline and captivating audiences with quality content reigns supreme. After two years of success and the goal of continuous growth in focus, Balmain still faces challenges in this evolving landscape. How can it utilize data to connect its social community and campaign activations to drive growth? How can Balmain ensure content is entertaining,

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