Social commerce is transforming the way consumers shop by allowing them to discover, research, and purchase products directly on social media platforms without leaving the app. Influencers play a significant role, with 90% of consumers believing influencer marketing is effective. Livestream shopping is gaining traction, with 57% of respondents having purchased something during a live event. The social commerce market is growing rapidly, with revenues expected to reach $3.37 trillion by 2028. US social commerce buyers are expected to reach 96 million by 2022.

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