Social commerce, now evolving beyond driving traffic to external sites, emphasizes direct in-app purchasing, transforming social platforms into shopping hubs. TikTok leads this trend, integrating shoppable livestreams and partnerships with major brands like Walmart and Shopify. Instagram follows, enhancing in-app checkout and collaborating with influencers. Snapchat differentiates itself with AR tools, offering virtual try-ons. This strategy bridges e-commerce, social engagement, and live shopping—a model proven by China’s $300 billion market. Trust remains a challenge, with data security concerns influencing user behavior.

Join for free to read