Metrics That Influence: How a Digital Marketing Agency Uses Social Data to Hone Its Client Strategy
Metrics That Influence: How a Digital Marketing Agency Uses Social Data to Hone Its Client Strategy
4 Pages@bluemercury Metrics That Influence: How a Digital Marketing Agency Uses Social Data to Hone Its Client Strategy + Case StudyOne of the most beneficial metrics we report back to our clients is effectiveness rate — this helps us provide more insight into what is actually resonating with an audience by measuring engagement from the number of people who have seen the post. Basing the metric off of reach, and not followers, helps us provide context as to why a post did or didn’t perform well, and helps us determine what we can fix moving forward. Kassidy Abbott, Senior Digital Account Manager at Taylor & Pond 1/3 Taylor & Pond has seen it all. As a full-service digital marketing agency for over 25 years, the firm has been at the forefront of the digital revolution. While the ag
