Harrods and Heritage: New Perspectives on Luxury Marketing for a Social Generation + Case Study1/3 The Harrods brand is deeply rooted in tradition, timelessness, and luxury. Thus, as social media quickly became an increasingly important pillar of brand awareness and marketing consideration, a unique challenge was posed to the heritage brand. First: how could Harrods leverage the power of these channels— fast-paced, ever-changing, and often lo-fi—to support business objectives? Second: how could the team shift its approach to content in a way that prioritized the authentic narratives that social audiences require, while maintaining their elevated positioning? Discover how the team behind this historic department store uses Dash Hudson software to: • Make data-backed decisions to alig

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