Delivering ROI With Style: How a Social Media Dashboard Helps Free People Find Success + Case Study1/4 Free People is no stranger to change. The mature, contemporary fashion brand was a trailblazer in e-commerce and building an online community in the early days of social media. In recent years, the pace of new technology has accelerated at breakneck speed. Changes in consumer behavior and the socialization of e-commerce have transformed the apparel industry––posing new challenges for Free People. How could the social team navigate the changing digital landscape and grow the brand, while managing four different accounts? How could it make sure it invests in the right type of marketing activities that both drive ROI, and maintain brand integrity? Learn how the team uses efficiencie

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