Case Study

SCB delivers superior Customer Experience by redefining its contact center strategy

SCB delivers superior Customer Experience by redefining its contact center strategy

1 http://servion.com © Servion Global Solutions Servion took up a detailed assessment of the bank’s current practices using a Gap Analysis methodology. A set of quick wins were targeted to bring about short term changes for immediate gain. Based on the success of short term wins, long term systemic recommendations were made. Siam Commercial Banks’ Contact Center was consistently failing to meet business targets and was leading to an er

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