Case Study

Aligning brand and strategy to build better customer experience

Aligning brand and strategy to build better customer experience

1 http://servion.com © Servion Global Solutions The bank consulted Servion to design their Contact Center. Servion studied the brand of the bank, its products and services, and customer profile. The design of the Contact Center was based on these considerations. The entire scope involved– brand assessment, brand to strategy study, Contact Center strategy design, Contact Center technology design, Contact Center operations design includi

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