Case Study

...Repeat Customers Can Make A Huge Impact On Sales Over The Course Of Many Years

...Repeat Customers Can Make A Huge Impact On Sales Over The Course Of Many Years

Pages 2 Pages

About Larry H. Miller opened his first dealership in 1979 in Murray, Utah. Today, they have grown from first location to 64 locations across 7 states, 20 car brands, and over 10 thousand employees, Larry H. Miller (LHM) is the largest car dealership in the state of Utah. ...repeat customers can make a huge impact on sales over the course of many years.Objective While all businesses depend on repeat customers, this is especially true in car sales where loyal, repeat customers can make a huge impact on sales over the course of many years. Without this repeat business, LHM becomes dependent on the more expensive, less efficient model of constantly attracting and acquiring new customers that will likely only result in a single sale. To increase the probability of repeat business, LHM

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