"The Future of Pricing: A Guide to the Next 10 Years of AI Pricing," co-authored by Competera and Maciej Kraus, is a vital read for retail leaders and pricing professionals seeking to leverage AI for customer trust and competitive advantage. Addressing challenges in the retail sector, it provides strategies for enhancing margins and market share through effective pricing. Covering unexplored topics in business education, such as innovative pricing strategies, AI's impact on pricing, and the skills needed for a pricing advantage, this book offers a comprehensive overview on utilizing AI and technology to make pricing a key asset.

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