The HABA FAMILYGROUP sought to improve personalized marketing for its JAKO-O brand by encouraging first-time buyers to make repeat purchases but faced challenges due to data silos. By implementing Tealium’s Customer Data Platform (CDP), they gained a unified customer view, enabling targeted engagement based on browsing behavior and purchase history. During a three-month optimization period, their first-time buyer automation campaign saw an 81% increase in conversion and a 27% higher click rate, demonstrating the effectiveness of personalized outreach and data-driven marketing strategies.

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