About The USCCA is a membership organization that provides education, training and the insurance-backed Self-Defense SHIELD. USCCA offers many services to protect its customers such as legal support, bail bonds, worker’s compensation, and more. Because they are a membership organization, they are dependent on both new customers and contract renewals. We did have enough basic user attributes to get an accurate Churn analysis that helped us more accurately identify those who are more likely to Cancel or Expire. The results also helped us validate what we already knew and define a baseline as we continue to make changes to reduce Churn.”Objective Even without a dedicated sales team, USCCA is seeing impressive growth. Aggressive marketing and big infrastructure changes led to 36

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