Naylor Needed A More Efficient Way Of Capturing Data And Scoring Leads
Naylor Needed A More Efficient Way Of Capturing Data And Scoring Leads
4 Pages-Chad Lloyd, Director of Sales and Marketing Operations at Naylor Association Solutions. “I thought, nope, we’ve got it. We’ve got lead scoring. You can’t teach us anything. And you know, I think that one of the things Kraken has shown me since is, I didn’t know what I didn’t know.” ABOUT NAYLOR: Naylor Association Solutions empowers professional associations to deliver greater value, engage with its members, and increase non-dues revenue by providing a variety of services. For example, they help their customers with things such as member-communications by delivering magazines, newsletters, or directories to association members. They also help associations provide career solutions for their members, plan and execute trade shows and events, association management software (AM
