The eBook provides 25 strategies from industry leaders on retaining and winning back customers during economic downturns. Key tactics include focusing on customer needs, preventing churn by delivering continuous value, and leveraging AI-driven customer success tools. Companies are advised to keep communication transparent, offer personalized solutions, and create FOMO (Fear of Missing Out) to entice customers to stay or return. The eBook also highlights the importance of maintaining long-term relationships and adapting to customer priorities to ensure loyalty and drive growth.

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