About WhereOWare (WOW) is a Washington D.C.-based digital agency that has been specializing in email marketing, website design and development, search engine optimization, and pay- per-click advertising for over 17 years. in Retained Customers 5% Increase Needs: • Diagnose which applicants may drop • Predict future application drop rates • Prescribe actions to reduce those dropsObjective It can cost up to 5x the amount to acquire a new customer as it does to retain an existing one, making customer retention a key business objective for WOW. Previously, WOW’s manual process for identifying customers who were likely to churn was extremely taxing on both time and company resources and was often inaccurate. Furthermore, once those customers had been identified it was unknown which steps

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