As Pepsi knows better than anyone, the era of using celebrities to sell soft drinks is officially over. To introduce their new Pepsi Max Ginger into the market, they partnered with Relatable to connect with their audiences in a more authentic way. Reaching the Elusive Gen-Z There are endless claims that Millennials and Gen-Z reject advertising. But, when using long-tail influencers, Pepsi saw nearly 5% engagement on the campaign, over double Instagram’s average. Maybe young people just don’t like advertising they can’t relate to. Influencers are real people, who live real lives, not too unlike the lives of their followers. By asking influencers to simply include the product in their normal lives, the followers saw a world they aspire to join, Pepsi included. Trading Celebrity f

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