Case Study

Polaroid Eyewear brought Relatable onboard to partner with 260 influencers in 7 different key markets to create awareness, engagement and sales

Polaroid Eyewear brought Relatable onboard to partner with 260 influencers in 7 different key markets to create awareness, engagement and sales

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In May 2017, Polaroid Eyewear brought Relatable onboard to partner with 260 influencers in 7 different key markets to create awareness, engagement and sales for the new Spring ’17 collection – Executing one of the largest influencer marketing campaigns in the world. Influencers as Content Creators The campaign reached 15M people through their channels – engaged hundreds of thousands of consumers while also driving over 12,000+ clicks to their online partners. Polaroid can now also distribute this proven content to all their markets for reuse in owned social channels, removing the need to hire additional agency resources. +20% uptake in sales vs last year Local retail partners in 7 different markets reported sales uptake of +20% vs same period last year. In addition to sales up

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