Reaching the right audience of women in their 30s with their fall 2017 collection, Ralph Lauren turned to Relatable
Reaching the right audience of women in their 30s with their fall 2017 collection, Ralph Lauren turned to Relatable
1 PagesReaching the right audience of women in their 30s with their fall 2017 collection, Ralph Lauren turned to Relatable to reach 13.6 million consumers in their target audience. Taking out the guesswork With an audience-first approach to influencer marketing, Ralph Lauren knew ahead of time that they’d reach their target audience of women in the United States. Before it’s in Vogue, it’s on Instagram Ralph Lauren leveraged the new “carousel” format on Instagram to create visual storytelling followed by product close-ups and a strong call to action. A combination that turned their influencer marketing into a true 360 digital campaign driving awareness, consideration and traffic to its e-commerce retail partner. Top-performing influencer posts were then amplified with paid social m
